Every week we talk with owners and operators about how their work is changing. We call this shop talk: a conversation between business owners about what it's like to run a business while technology changes this quickly. You tell us how your business runs, and we share the patterns we're seeing at businesses like yours.
Free. 45 minutes over video, or in person in the Bay Area. A written report afterward.

Technology is changing how businesses run faster than any report can keep up with. The best way we've found to stay current is to talk with the people running businesses every day, so we do, a lot.
Those conversations keep our work grounded in how businesses operate today. In return, you get the benefit of every conversation that came before yours.
A current picture of how businesses like yours are adapting.
What we've learned from hundreds of other businesses, applied to yours.
45 minutes about how your business runs: where time goes, where work gets stuck, and what your team does over and over.
How businesses like yours are handling the same problems, including what they tried that didn't work.
A short written report afterward with the opportunities we'd look at first, ranked by effort and impact, plus what we'd leave alone for now.

More shoppers ask ChatGPT what to buy before they search Google. Few store owners have checked how their products show up there.
Owners tell us their ad money brings in fewer customers every year. The ones handling it best are putting more attention on customers they already have.
Staff lose hours each week copying information from one system into another. It's usually the first place we find time to give back.
The businesses seeing results start with one small, specific process and expand from there.
Online stores, restaurants and food businesses, construction and trades, professional services, media companies, healthcare practices, logistics, and retail.






Choose a slot that works for you. No prep needed.
Over video, or in person if you're in the Bay Area. We ask about how your business runs and share what we're seeing elsewhere.
A short written report arrives within a few days.
These conversations are free for most small and mid-sized businesses. You don't need to know anything about AI or technology; we start with how your business runs.
If you're a larger organization looking for something deeper, we'll tell you up front what that looks like.
We learn from every conversation, and that keeps our work current. You get what we've learned from other businesses. That's the whole trade.
If there's something we could help with, we'll say so plainly once. You're free to take the report and run with it yourself.
No. Most of the conversation is about how your business runs day to day.
Nothing. Come ready to talk about your work.
It stays confidential. When we share patterns with other businesses, we never include names or identifying details.
Most conversations happen over video. If you're in the Bay Area, we're happy to meet in person too; we like getting to know the people we talk with.
The conversation is 45 minutes. Your Signal Report follows within a few days.
45 minutes over video, or in person in the Bay Area. Free. A written report afterward.
After you book: a confirmation email restating what you'll get, a calendar invite, and a reminder the day before.